Principles for a Creative Agency

"You should have been born about a hundred years earlier, kid. Then you would have had a chance. To hell with that. I intend to make my own change." - Atlas Shrugged An agency is a culmination of multiple services. It doesn't have to be at the mercy of a non-existent brand. As a media and film business owner running a creative agency, there are certain principles that I operate by. 1. Philosophy 2. Aesthetics 3. Creation 4. Vision From business principles (currently reading Ray Dalio's "Principles") & studying Spiral Dynamics, there are numerous systems that I have encountered in my career; however, to adopt one system takes away from what my business can become. Understanding these principles that I live by in my creative agency, there are always these thoughts thinking "oh, Gary V or Alex Hormozi doesn't do it like this... Oh, Chris Do doesn't do it like this... etc.", and all of these thoughts do not serve my agency because it is THEIR agency. While working at my previous job, I had a boss who ran their creative agency similarly to a 3-star Michelin restaurant. He mentioned "the vision that which you believe to be true IS the main priority". Sometimes, while running the agency, it's easy to give up the main ideas that I have for the approval for someone else. But, you went into business for the exact opposite reason. We know what we like, and we know what we like others like. So why is your vision suddenly not important in the face of doubt? Pricing, offers, and guarantees in business aside: What I have had to grow and learn in is understanding that my vision for my clients' brand is the priority. They believe in my processes because of what I built. Stick to your guns. Keep growing. Sign up for a FREE "The Authority Engine Philosophy" with my full playbooks for creating a sustainable creative agency providing premium services!